Hotel Giacomo Morra enhances both wine escapes and business trips. You’ll love its prime location in the heart of the Langhe, its refined ambiance, genuine hospitality, and attention to detail. Once you step inside, the spirit of Piedmont embraces you.
Our concierge service is available 24/7. There’s always someone to assist you in Italian, English, French, or German.
At Hotel Giacomo Morra Alba, breakfast is a key moment to start your day off right. It’s served daily from 7:30 am to 10:30 am on weekdays, and from 7:30 am to 11:00 am on weekends, in our bright breakfast room overlooking the patio, where you can also enjoy your breakfast in the sun.
On the ground floor, our bar and living room welcome you throughout the day. Settle in wherever suits your mood—soft armchairs for reading, a large table for working, a quiet corner for conversation, or a sunlit spot for drinks, whether you are in the mood for local wines or exquisite cocktails.
Our hotel partners with the train station parking lot, located less than a 5-minute walk from the hotel. Upon arrival, you can unload your belongings on Umberto Sacco Street and obtain a pass at reception.
Breakfast served in your room until 12:00 p.m.
Free and unlimited fiber Wi-Fi
Laundry service available on request (extra charge)
Iron and ironing board available at reception
Public parking 50 meters from the hotel
Hotel Giacomo Morra Alba celebrates more than just hospitality — it celebrates a passion for cinema. Our founder, Giacomo Morra, was not only a visionary entrepreneur but also a great admirer of 1950s and 60s film. Every season, he would send the finest white truffle of Alba to legendary stars such as Alfred Hitchcock, Marilyn Monroe, and Sophia Loren — a gesture that connected the world of gastronomy with the glamour of the silver screen. That spirit still inspires the ambiance of our hotel today: elegant, timeless, and just a little bit cinematic.
Handwritten Collection gathers charming and stylish places curated by thoughtful people.
Each distinctive in its own right, Handwritten Collection hotels intimately reflect the warmth and personality of the people who look after them. As a guest, experience a refreshingly human stay— the host’s heart-warming welcome and personal touches, the intimate and stylish design - igniting real conversations and connections.
