Proudly rooted in the Langhe hills. Hôtel Giacomo Morra Alba – Handwritten collection

Hotel Giacomo Morra in Alba welcomes you with elegance in the heart of the Langhe.

Enjoy comfortable rooms, attentive service, and stunning views over the rolling hills.

Just steps from the historic center, it’s the perfect base to explore Piedmont’s wine region.

The hotel pays tribute to Giacomo Morra, the "king of Alba’s white truffle."

An authentic experience blending tradition, charm, and nature.

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Rooms & Suites

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Breakfast

At Hotel Giacomo Morra Alba, breakfast is a key moment to start your day off right. It’s served daily from 7:30 am to 10:30 am on weekdays, and from 7:30 am to 11:00 am on weekends, in our bright breakfast room overlooking the patio, where you can also enjoy your breakfast in the sun.

Whether you prefer sweet or savory flavors, our buffet offers a selection of fresh products and local specialties that highlight the rich Piedmontese terroir. Don’t miss the Alba hazelnut spread and our traditional local tarts.

For added comfort, we also have room service breakfast, available daily until 12:00 pm.

The bar, a living space at the heart of the Hotel

On the ground floor, our bar and living room welcome you throughout the day. Settle in wherever suits your mood—soft armchairs for reading, a large table for working, a quiet corner for conversation, or a sunlit spot for drinks, whether you are in the mood for local wines or exquisite cocktails.

The patio, bathed in sunlight, extends this living space into the open air. Enjoy a coffee, a chat, or a peaceful break. It’s a warm, inviting place to relax, work, or play—at your own pace.